Revolution August 2025 Issue #77 | Page 2

CEO’ s MESSAGE

As I am sure you know, inertia and momentum are related but quite distinct concepts in physics. Essentially, inertia is about resistance to motion, while momentum is about the amount of motion,( mass multiplied by velocity etc). I begin with this revisit of GCSE physics by way of reflecting on the very significant energy needed to get new concepts adopted, trialled and embedded. A good example of shifting from one state to another is the FIA ecoRally Scotland, held in Dundee, a couple of weeks ago.
Looking back to the spring of this year, we had a bit of a mounting problem. Having secured a slot on the calendar for the 2025 Bridgestone FIA EcoRally Cup, we were struggling to build a groundswell of support for the concept from our clubs. We had devised a feeder series across the UK of StreetCar‘ eco style’ rallies for electric vehicles, but even with prizes related to the main FIA event, the entries were sparse. The feedback from our members was broadly that they had an indifference to electric cars. Now, I am fine with that and fully understand the appeal of the internal combustion engine, and as we have expressed before, we think that the future of transportation is‘ eclectic not just electric’. However, as a sport we need to embrace new technologies and new formats of events, and with that in mind we doubled down on our commitment to ecoRally Scotland; and I am delighted that the results showed it was all worthwhile.
It required an excessive amount of energy to get the ball rolling, but once underway we found a refreshing level of engagement from many stakeholders that were intrigued and motivated by the very fact it is different. The city of Dundee is Scotland’ s technology superhub, the UK’ s only UNESCO City of Design, and has an ambitious plan to be a net zero city by 2045. Gill Simpson, Marketing and Innovation Director at Michelin Scotland Innovation Parc( MSIP) Dundee, commented,“ We are delighted to host ecoRally. It is a perfect match – a celebration of sustainable mobility set against the backdrop of one of the UK’ s most ambitious innovation hubs for net zero. We are committed to accelerating the transition to a greener future by supporting low carbon industries and fostering collaboration. Welcoming an event that showcases the power of clean transport aligns completely with our vision and values. We look forward to inspiring more conversations and connections that drive sustainable change.” ecoRally Scotland formed part of the Motorsport UK Electric Weekend, along with the Formula E London E-Prix
Formula E / LAT
Formula E
2025 Formula E World Champion, Oliver Rowland
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Revolution- August 2025