KNUTSFORD AND DISTRICT MOTOR CLUB
One of the key recent changes was the introduction of the evening Autotest permit, which offers a reduced fee and has helped the Club to offer more low-cost midweek events, drawing in several newcomers who are attracted by the convenient timing, low entry cost and low-risk participation.
“ If we don’ t have new people coming through, the Club will eventually decline, so for the last five or 10 years, we’ ve put a big push on trying to build upon what we do at the Club level,” explains Lawson.“ We have always had a good range of events, and we are now doing more to encourage local people to get involved.
“ In the summer, we run our grass Autotest series, with five reasonably priced events on a Monday night, and we normally get good entries. We run the Autotests combined with a PCA, to give more chance of getting youngsters or families involved, and we have the five at three different venues.
“ StreetCar has helped to bring all these grassroots disciplines together as a focus and with lots of Clubs trying to do the same thing, we have found the StreetCar forums to be really good as an opportunity to discuss things that work and things that don’ t between all the different Clubs involved.”
Revolution- September 2025
“ We like to keep the entry fee to no more than £ 20 – which for two hours of sport and sometimes a barbecue thrown in is pretty reasonable,” he says.“ The permits were costing £ 10 or more, so that was taking a lot of the cost, but we can now cover the venue, awards and marshal costs and even give a charitable donation.
“ We work hard to promote these events and we’ re getting more active on social media, understanding trends to build awareness. We’ re well represented on Facebook, reasonable on Instagram, but a bit behind the curve in things like TikTok – but it’ s chicken and egg; you need the younger people to explore that as an avenue!”
Recently, the Club also expanded its efforts by hosting its first taster event, which was run under a Certificate of Exemption permit and included a non-competitive Gymkhana style activity involving two challenges – one to test distance and awareness and one to test smooth driving with a bowl of balls on the car bonnet.
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