Club Activities
Joint events let clubs share costs, pool resources and reach a wider audience.
Keep it fun, friendly and fair, and people will come back time and time again
country has a large number of motorsport fans, most of them don’ t realise they could get involved through their local motor club this weekend, often for less than they might expect.
“ There’ s a huge amount of motorsport noise during this time of year and National Motorsport Week is designed to capitalise on just that – last year, it resulted in a 300 per cent increase in social media engagement, a 10-fold increase in web traffic and more than 1,000 new sign-ups.”
NEW FOR 2026 The team at Motorsport UK has built this year’ s campaign on one key message: There’ s a motorsport for everyone! The aim is to use the period to highlight the diversity of disciplines and roles within motorsport, then help people find the right route into the sport through local clubs, events and volunteering opportunities..
To support this approach, the team will be releasing a‘ hero film’ which highlights the 14 different disciplines and the Motorsport UK social channels will be running storytelling and discipline spotlights all the way through the National Motorsport Week period.
Dedman adds:“ This year’ s campaign shows how the‘ retain, recruit, renew’ approach can be brought to life at club level. National Motorsport Week gives clubs a platform to welcome new people into the sport, strengthen relationships with existing members and reconnect with those who may have stepped away. Our hope is that clubs will embrace the campaign through their own activities and encourage people by telling them:‘ start anywhere, find your place and be part of it.”
HOW TO ENGAGE Many pre-prepared digital assets are available on the National Motorsport Week website, meaning clubs can get involved as simply as re-branding an existing event with campaign banners, logos and messaging. The aim is to create a joined-up national campaign while still allowing every club to showcase its own activities and personality.
Importantly, clubs do not need to create a brand-new event to take part. Many will simply use National Motorsport Week branding to amplify existing activities, while others may choose to run taster sessions, open days, social events or beginner-focused experiences aimed at attracting new audiences.
The key is to keep things simple and Dedman concludes:“ We developed the master toolkit to make it quick and easy to promote the campaign. You can utilise the provided digital assets – or you can simply re-post or share content from the Motorsport UK campaign.
“ It just needs to be welcoming and inclusive: make it easy to understand, easy to get involved and easy to take that first step. Whether someone is completely new to motorsport, returning after time away or already part of the community, National Motorsport Week is about helping them find their place in the sport.”
Revolution Magazine 35